When buying a gift; one just needs to follow one’s heart. When buying a gift, there are no set rules or social custom in terms of money or social status. 
However; it is pivotal that one must choose a gift that is according to the liking of the person and the occasion. Choosing the right gifts is an art and science and one has to take many factors into consideration. Some people gift cash voucher or gift cards but such gifts leave a poor impression; incase the person is a close friend or member of a family. Since, gift is a symbol of friendship and true connection; a monetary gift will lower its value; as love and friendships are invaluable. It is essential the while choosing the gift, one must consider the personal taste and style of the recipient. This gesture leaves a positive impression on the recipient since it shows that the sender has given thought and tim while choosing the gift. Due to this reason more people are opting for personalized gift like, cards, personalized mugs etc.
Personalized mugs are available in different variety and materials like; ceramic, bone china, acrylic and recycled plastic. Various themes are available for mugs like; photo mugs or official logos for office gifts. Personalized mugs are versatile; they are suitable for all purpose both personal and official gifts. Such mugs are also popular for marketing and promotional campaigns. Such mugs works best as promotional tools which companies can use to promote their products; since they are inexpensive and can be given with a designed logo of the brand as free gifts to the customers. There are also ideal for office gifts to employees or special rewards or as giveaway items during an event in which they fulfill dual purpose; they become a memento of the event and also work as a brand or event sponsor’s brand promotion. They are considered utility items and people prefer to use them. Some people like to collect such mugs and keep them as memento or collectible items. Since mugs are used daily; every home has a set of mugs for tea or coffee. Therefore, mugs have become an extremely popular gift item.
Personalised mugs have become popular not only due to their utility and inexpensive cost but also for their unique and creative designs. Recently, color changing mugs have become very popular, due to their ability to change their effect under hot water. When exposed to hot water the embedded logo within the color screen become apparent.
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